Introducing pureTAN Founder, Danielle Fletcher..

She’s the ultimate bronzed boss babe, working mother of two gorgeous kiddies, and a tanning expert! Danielle works hard behind the scenes making pureTAN everything that it is today, alongside her husband Michael.

Together they have created one of Australia’s leading tanning brands. They pride their product on being innovative and using only premium quality ingredients and spend more time than you could ever imagine perfecting the colour and texture of your favourite tans.

We recently sat down with Danielle for a Q&A to give our fans a better understanding of the brand, it’s founder, and where it all began..

When was pureTAN established and what drove you to start a tanning business?

Established in 2004, previously we ran a successful tanning salon and solarium chain throughout  Melbourne, so the transition into self-tanning and spray  tanning was a given.

What is your favourite part about owning pureTAN? Working with and meeting  amazing people and developing products that Im passionate about. I absolutely love hearing testimonials of happy customers who swear by our products.

Your greatest achievement so far? Launching the first ever One Hour Rapid lotion tan in Australia, which has gone on to become our best selling product and sold nationally in major retailers.

Your greatest challenge so far? Coordinating our international campaign shoots are always quite challenging, but with the help of our amazing PR its always a success.

What is your favourite product in the puretan range? Hands down I’m obsessed with our 30 minute Xtreme tan ! so quick , prefect for a busy working mummy.

The best piece of tanning advice you can give? Preparation is key, always choose a shade that complements your natural skin tone, and remember less is more !

On location with models Renae and Marsi, and hair guru Raymond.

Now the fast fun Q’s:

Nickname: Newtie ( my maiden name was Newton and my hubby calls me Newtie)

Favourite cocktail: Cosmopolitan!

Currently listening to: Golden – Kylie / Camila Cabello

Favourite holiday destination: I love Palm Cove in Aus, or O/S Santorini Greece

Favourite perfume: Allure, Chanel

Sweet or Savoury: Sweet !

Favourite quote: “Be a girl with a mind, a woman with attitude and a lady with class”

Self tan or salon spray:​ I love a the convenience of tanning at home so self tan

Whats next for you/pureTAN: Something tanners cant live without- watch this space !! and some very exciting projects in the overseas market.

If you have any questions for Danielle, comment below or send us an email!


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