fbpx
Menu

HOW TO CHOOSE THE RIGHT FAKE TAN FOR YOUR SKIN TONE

Choosing the right fake tan for your skin tone can be a tough decision for even the most seasoned of fake tanners.

It isn’t like selecting a makeup foundation where you can sample the colours on your skin in the store before you purchase, so our pureTAN founder Danielle Fletcher has a few key pieces of advice for anyone try to decide what fake tan will be the best match for your skin tone.

  1. If you’re fair skinned, try looking for a tan that is available in a light/medium shade. If you were to use a dark tan the colour will be too rich for your skin and will look unnatural. There is a chance that you could look orange, or streaks may become visible due to the contrast between your fair skin and the colour of the dark tan. We want everyone to look naturally glowy, and subtly is key.
    The benefit of starting with a lighter tan is that you can always build on it with additional layers of tan if you want to go darker. It’s much harder to do the reverse.
  2. A gradual daily tanning moisturiser is very lightly coloured so that you can build your tan up daily (while also moisturising and protecting from the sun) until you reach a shade that you’re happy with. It’s perfect for fair skinned men and women, or a great way to help maintain a dark tan for anyone who uses a darker tan base.

    gradual tanning moisturiser

  3. If you’re medium to olive skinned tone, we recommend a dark tanning foam or lotion. The beauty of a product like our brand new Xtreme tan is that it develops in stages over 4 hours. So you can wash the tan off at whatever stage is best. If you want a subtle tan, wash off after 1 hour, if you want it a little darker wait 2 hours. Or if you’re like me and love a deep dark tan, leave it on for the full 4 hours for a beautiful mediterranean glow!

    dark tan lotion

pureTAN is proud to cater to all skin types and skin tones. The nourishing natural ingredients in each formula makes them perfect for dry, oily or sensitive skin.

If you’re still unsure or have questions on choosing your tan, comment below and Danielle will answer any questions you have!

GLOW ON xx

GLOW GIRL, JOHANNA

Introducing this month’s Glow Girl, Johanna..

Johanna a.k.a. Beauty on Film in the instagram world, is a force to be reckoned with.

She is not only a professional beauty guru who knows how to spray tan to perfection, but she is a talented photographer who takes beautiful images that make her subjects feel confident and powerful- everything we want to feel as women!

That being said, Johanna was the ultimate Glow Girl we wanted to partner with on our most recent campaign. She “gets” the pureTAN brand in every way, so it was a no-brainer to ask her to shoot for us.

Johanna travelled to Bali and captured some of our favourite images of our tan, and continues to produce content using pureTAN on her models.

    

Between her busy work schedule and having a young family of her own, we managed to stop her in her tracks for a quick few minutes to give you a little personal insight into the girl we’re obsessed with following on instagram!

Here we go..

Nickname: Hanna

Current mood: Tired after a ten hour day in Sydney shooting

How did you start your career: I started as a makeup artist and fell in love with working on photo shoots. I would take photos on my phone ‘behind the scenes’ and a few models encouraged me to pursue photography as they liked the mobile captures that I was taking, So I began experimenting in 2014 and haven’t looked back

Favourite part of your job: Making new friends and shooting in amazing locations.

And living for captures that takes my breath away.

Best kept beauty secret: Slather coconut oil everywhere. I cover my skin in it every night and will often sleep with it in my hair and wash it off in the morning. It’s great for skin tone and fading scars and stretch marks.

Tell us something most people wouldn’t know about you: That I am a mother to two of the sweetest little girls.

3 Things you can’t live without: My girls, Coffee and Paw paw cream

 Favourite holiday destination: I don’t tend to holiday in the same place twice as I like to visit new places, however I had my favourite holiday in Hoi An in Vietnam.

Bali is a second home which is always nice to visit, and I love to explore the Northern NSW coast here in Aus. It’s stunning!

Currently listening to: 90’s RnB after finding a treasure trove of cds in my garage from my teens 🙂 (Boyz II Men, Lauren Hill, Toni Braxton… list goes on)

Whats next for you: More travel and shooting with many new faces

Favourite pureTAN product: The face tan. It gives an amazing natural colour in just one use. I sleep with it on once a week.

 

 

To check out her work, head over to instagram and stalk her profile here.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

GLOW ON xx

MEET OUR FOUNDER, DANIELLE FLETCHER

Introducing pureTAN Founder, Danielle Fletcher..

She’s the ultimate bronzed boss babe, working mother of two gorgeous kiddies, and a tanning expert! Danielle works hard behind the scenes making pureTAN everything that it is today, alongside her husband Michael.

Together they have created one of Australia’s leading tanning brands. They pride their product on being innovative and using only premium quality ingredients and spend more time than you could ever imagine perfecting the colour and texture of your favourite tans.

We recently sat down with Danielle for a Q&A to give our fans a better understanding of the brand, it’s founder, and where it all began..

When was pureTAN established and what drove you to start a tanning business?

Established in 2004, previously we ran a successful tanning salon and solarium chain throughout  Melbourne, so the transition into self-tanning and spray  tanning was a given.

What is your favourite part about owning pureTAN? Working with and meeting  amazing people and developing products that Im passionate about. I absolutely love hearing testimonials of happy customers who swear by our products.

Your greatest achievement so far? Launching the first ever One Hour Rapid lotion tan in Australia, which has gone on to become our best selling product and sold nationally in major retailers.

Your greatest challenge so far? Coordinating our international campaign shoots are always quite challenging, but with the help of our amazing PR its always a success.

What is your favourite product in the puretan range? Hands down I’m obsessed with our 30 minute Xtreme tan ! so quick , prefect for a busy working mummy.

The best piece of tanning advice you can give? Preparation is key, always choose a shade that complements your natural skin tone, and remember less is more !

On location with models Renae and Marsi, and hair guru Raymond.

Now the fast fun Q’s:

Nickname: Newtie ( my maiden name was Newton and my hubby calls me Newtie)

Favourite cocktail: Cosmopolitan!

Currently listening to: Golden – Kylie / Camila Cabello

Favourite holiday destination: I love Palm Cove in Aus, or O/S Santorini Greece

Favourite perfume: Allure, Chanel

Sweet or Savoury: Sweet !

Favourite quote: “Be a girl with a mind, a woman with attitude and a lady with class”

Self tan or salon spray:​ I love a the convenience of tanning at home so self tan

Whats next for you/pureTAN: Something tanners cant live without- watch this space !! and some very exciting projects in the overseas market.

If you have any questions for Danielle, comment below or send us an email!

GLOW ON xx

Mamma Mia! The Musical with PureTAN

Mamma Mia! We’re thrilled to be a part of one of our favourite musical productions ever.

As the official tanning partner for Mamma Mia! the Musical, we’re currently touring Australia with the talented cast and crew to make sure that everyone stays glowing and golden for each performance.

Mamma Mia! is set in the Greek Island- one of our favourite holiday destinations. And one thing we know for sure, is that nothing compares to a rich Mediterranean tan.

So what to do to achieve this colour from the other side of the world you might ask? Simple, Pure Bronze Xtreme!

Our Xtreme tan develops into the deepest, darkest colour in our range within 1-4hrs.

Enough about the tan for now.. let’s talk about the show.

Mamma Mia! is jam packed with the greatest hits by ABBA. It’s a fun and fabulous show, but our favourite part has to be the ending. Not because we want it to finish (actually the complete opposite), but because the music steps up a notch and the cast embrace full-blown ABBA costumes.

We’ve never EVER been to a musical before where the entire audience is up, dancing and singing along having the greatest time ever.

We’re not biased at all. But this has to be the most fun musical we have ever seen and we highly recommend securing yourself tickets.

Mamma Mia! is currently showing in Sydney at the Capitol Theatre until May 6, and will be hitting the following major cities next:

PERTH- May 2018

MELBOURNE- July 2018

ADELAIDE- October 2018

You can purchase tickets here: http://www.mammamiathemusical.com.au/tour-info/

See all of you dancing queens there! Glow xx

HOW TO REMOVE FAKE TAN

It’s the golden question.. how to remove fake tan?

And it’s one thing that new users of fake tan fear.

While you may have applied to perfect even tan, it doesn’t always come off the same way. Tan can tend to stick to particular areas, and wear off on other areas faster. It might not look pretty while it’s wearing off, but it sure is easy to get rid of it you do it the right way!

Exfoliating prior to tan application, and moisturising regularly while you have the tan on, both help immensely with the even-ness of a tan.

But inevitably there will come a time when you need to get rid of the remnants of the tan to prepare your skin for another application.

The easiest way to remove fake tan is by using a great exfoliating body scrub, and an exfoliating mitt, either in the shower or in the bath.

Baths are great as they allow your skin to soak and soften, which in turn makes the removal slightly easier.

But we understand that not everyone has the time to sit and soak, or even has a bath tub at all! So a shower is a great alternative. Once in the shower, ensure your entire body has been covered in water for at least a couple of minutes.

Then apply a generous amount of a gently exfoliating scrub to your hand, or for optimum results to a mitt. Scrub in small circular motions on your body, starting from your feet and work your way up your body.

You may need to scrub a little more rigorously on areas that tan tends to stick to such as your toes, knees and elbows.

We have a fab coconut body scrub which is made using organic coconut oil that nourishes and hydrates, and ground coconut shell to exfoliate away the dead skin and tan.

It may take two showers or baths to completely remove all evidence of your tan, and it is better to do it over two sessions than to damage your skin by scrubbing too hard in one go.

If you have any questions or need tanning advice, send us an email and our tanning guru Danielle, and pureTAN founder, will be on call to help.

GLOW

xx

 

GLOW GIRL, RENAE

Meet Renae Ayris..

This golden goddess is the face of our latest campaign along side exotic beauty Marsi.

You might recognise Renae as former Miss Universe Australia, or you may follow her on instagram (have you seen how popular this girl is?!), but what you might not know is that she is one of the most fun loving girls we’ve had the opportunity to work with. Her stunning looks are complimented by her sweet-as-pie personality, which made us fall more in love with her than we already were.

Born in Western Australia, Renae sits in good stead with fellow WA natives such as Gemma Ward, Jessica Gomes and Nicole Trunfio who are all taking over the modelling world. There must be magic in the Perth water!

Renae has some big projects in the pipeline which are keeping her extremely busy, but we managed to stop her for a few minutes between trips for our Glow Girl Q&A.

Enjoy getting to know Renae:

Nickname: Nae or Nae- Nae

Current mood: Sleepy and hungry-just woke up.

How did you start your career: I started modelling at the age of 16 and started travelling with it.

Favourite part of your job: Being able to meet new people and travelling to exciting places.

Best kept beauty secret:  It’s not a secret but I make sure I never go to bed with any make up on, and I also drink lots of water.

3 Things you can’t live without: Chocolate, the beach, my phone.

Favourite holiday destination: Greek Isles and Barcelona.

Currently listening to: Ed Sheeran

Whats next for you: I have a few exciting things in the pipeline… but you will have to stay tuned 🙂

Favourite pureTAN product: 1 hour rapid tan is my favourite product from PureTan

GLOW xx

GLOW GIRL, MARSI

GLOW GIRL, Marsi Fernandez

Marsi is what exotic dreams are made of! Her gorgeous natural looks, fun-loving personality, and banging body made her the perfect fit for our latest campaign.

She embodies the pureTAN brand, with her love of the outdoors (especially the beach!), she is down to earth and always up for a laugh, and has incredibly radiant healthy skin.

We managed to stop Marsi in her busy schedule to answer a few quick questions, to help you get to know our Glow Girl a little better. Here goes…

Nickname: Chilli

Current mood: Pretty chilled.

How did you start your career: I got scouted through a friend.

Favourite part of your job: Meeting new people on different jobs every day. And the travel!

Best kept beauty secret: Stress less, drink plenty of water, Always have a good nights sleep & stay young!

3 Things you can’t live without: My Family, My phone and Car.

 Favourite holiday destination: Perú, Always!

Currently listening to: That’s What I like by Bruno

Whats next for you: Travels to Europe in July for more work work work!

Favourite pureTAN product: The Dark Foam Tan

Follow Marsi on instagram @marsifernandez_m 

  
GLOW xx

PERTH BEAUTY BREAKFAST

How lucky we were to spend time with some of Perth’s finest beauties, beachfront on a hot summers day.

If you haven’t been to Perth, add it to your bucket list. The beaches are incredible and the babes are beautiful.

Because Perth is literally the most isolated major city in the world, sometimes we forget that it is an option for a holiday destination, and head overseas instead.

But not this time.. we’d been seeing stunning pictures of our west coast popping up in our instagram feed and decided we NEED to visit. So we packed our bags full of tan and coconutty goodness, and headed west to catch up with a group of gorgeous Perth influencers.

We hosted the girls at Odyssea restaurant in City Beach. It’s located directly on the beach with spectacular, uninterrupted views of the bright turquoise Indian Ocean. And the food was fresh and delicious. Definitely worth a visit when you’re in WA.

We spent all morning chatting about all things tanned and girly, and couldn’t have chosen a more perfect morning. The sun was shining, and the girls welcomed us to WA with warm open arms. Seriously.. gorgeous, down-to-earth, friendly girls.

We loaded everyone up with goodie bags filled with our range of tanning and skincare products before we said our goodbyes. And now we can’t wait to see the girls rocking our tan!

You can follow some of our favourite Perth influencers on instagram too:

@rachelmayayris
@mia.theodoropoulos
@perth.fashion.blogger
@gradywulff
@emmaferguson_
@shedoesstyle
@stylistivannafontana
@theboyfriendshirt
@erinmariepash
@savvycreationsau
@aniquebaldock

Until next time Perth.. Glow xx

pureTAN 2017 CAMPAIGN

Welcome to the pureTAN 2017 Campaign!

We’re so incredibly excited to share our 2017 campaign and a little behind-the-scenes action.

Firstly, let us introduce you to our faces of the campaign; Renae Ayris and Marsi Fernandez.

IMG_1968

Talk about a dream team.. The girls were an absolute pleasure to work with and complimented each other better than we ever imagined. They made the shoot fun, and let’s just say WOW! Wait until you see all of the campaign images to come..

With an amazing creative team and stunning models in tow, we packed our bags and headed to paradise a.k.a. Noosa in North Queensland.

Noosa was the perfect location for this years campaign. Both the Seahaven Noosa Resort and it’s sparkling blue pools, as well as the pristine local beaches, created a tropical summer backdrop that dreams are made of. If you haven’t been to Noosa, add it to your bucket list!

IMG_1967

Our talented photographer Neil Dixon nailed every.single.shot! He scouted the perfect locations in the area, he knew the girls best angles, and his skills behind the lens are incredible.

Cue our beauty squad.. makeup master Ania Milczarczyk perfected the golden-glow look with loads of bronzer & illuminator paired back with bright-pop lips.  While hair stylist Raymond Charles created the perfect ultra-glam voluminous waves followed by super sleek wet hair.

Raymond perfecting the glam wave on Marsi

Raymond perfecting the glam wave on Marsi

Makeup artist Ania topping up Renae's tan with our Instant Tanning Foam

Makeup artist Ania topping up Renae’s tan with our Instant Tanning Foam

Our founder Danielle sprayed the girls with our dark professional solution the night before the shoot, and topped up their tans throughout the day for an ultra deep glow with our Instant Dark Tanning Foam. Our dark tanning foam is fast drying and streak free, so it’s perfect when you need a quick last minute tan!

IMG_0842

Throughout the campaign, you’ll see Renae and Marsi decked out in the sexiest swimsuits for 2017 from Jets Swimwear, Sunseeker and Bondi Venus. Trust us, you’re going to want these cozzies in your wardrobe!

IMG_1056

Keep an eye on our instagram from more campaign shots, and come back to the GLOW blog for more behind the scenes and interviews with the girls.

GLOW on xx

 

Follow our team on instagram:

@puretan

@marsifernandez_m

@renaeayris

@neildixonphoto

@raymondcharles

@aniamilczarczyk

 

Nicole Lucas, GLOW GIRL

Meet this weeks GLOW GIRL…

Nicole Lucas, Beautiful, Social Media Star & celebrities’ go to fashion Guru

Nicole

Our Glow Girl Nicole Lucas is a talented stylist with a very unique sense of style, which is why we set our sights on her to style our recent PureTAN campaign in Bali!

Nicole’s individuality and creative eye for fashion trends has brought her around the world, styling celebs and landing a job as Fashion Editor at Girlfriend Magazine.

Nicole took a break from her busy schedule to have a chat with us and answer a few fun questions we had to get to know her better!

Nickname: Nikki or Lucas.

Current mood: Cold but excited.

How did you start your career: I studied at FBI Fashion College when I was 17 and started interning. My first job was Fashion Assistant at Shop Til You Drop Magazine

Favourite part of your job: Styling and working on shoots.

 Best kept beauty secret: Using sticky tape when putting on winged liner.

 3 Things you can’t live without: My friends, my boyfriend and my family.

 Favourite holiday destination: Ithaki, Greece.

 Currently listening to: Sorry by Rick Ross.

Whats next for you: I’ve just joined Girlfriend Magazine as Fashion Editor, which is exciting! Next for me- more and more styling and working on an exciting project at the moment.

Favourite pureTAN product: Organic Extra Virgin 100% Coconut oil.

Follow Nicole for the latest fashion trends on Instagram @nicolelucasstylist XX

Designed by WDWD