skin • PureTAN


Choosing the right fake tan for your skin tone can be a tough decision for even the most seasoned of fake tanners.

It isn’t like selecting a makeup foundation where you can sample the colours on your skin in the store before you purchase, so our pureTAN founder Danielle Fletcher has a few key pieces of advice for anyone try to decide what fake tan will be the best match for your skin tone.

  1. If you’re fair skinned, try looking for a tan that is available in a light/medium shade. If you were to use a dark tan the colour will be too rich for your skin and will look unnatural. There is a chance that you could look orange, or streaks may become visible due to the contrast between your fair skin and the colour of the dark tan. We want everyone to look naturally glowy, and subtly is key.
    The benefit of starting with a lighter tan is that you can always build on it with additional layers of tan if you want to go darker. It’s much harder to do the reverse.
  2. A gradual daily tanning moisturiser is very lightly coloured so that you can build your tan up daily (while also moisturising and protecting from the sun) until you reach a shade that you’re happy with. It’s perfect for fair skinned men and women, or a great way to help maintain a dark tan for anyone who uses a darker tan base.

    gradual tanning moisturiser

  3. If you’re medium to olive skinned tone, we recommend a dark tanning foam or lotion. The beauty of a product like our brand new Xtreme tan is that it develops in stages over 4 hours. So you can wash the tan off at whatever stage is best. If you want a subtle tan, wash off after 1 hour, if you want it a little darker wait 2 hours. Or if you’re like me and love a deep dark tan, leave it on for the full 4 hours for a beautiful mediterranean glow!

    dark tan lotion

pureTAN is proud to cater to all skin types and skin tones. The nourishing natural ingredients in each formula makes them perfect for dry, oily or sensitive skin.

If you’re still unsure or have questions on choosing your tan, comment below and Danielle will answer any questions you have!




As the sun sets on summer and winter creeps in, it’s time to bid farewell to that beach tan.

From wind to heating, harsh winter elements leave skin dry and dull. But with the use of pureTAN’s range of premium tanning and skincare products, you can maintain a radiant glow year round.

winter tan

To create a natural looking tan throughout winter, pureTAN has developed three products that work to develop a subtle glow; Everyday Gradual Tan, Face Tan and Light/Medium Tanning Foam. Each product will revive your skin and have you looking like you just stepped off the plane from Santorini.

Enriched with the highly nourishing and anti-ageing properties of 100% Pure Organic Extra Virgin Coconut Oil, the gradual tanning moisturiser adds a touch of tan each day until you reach your desired level of bronze. Both the Gradual Tan and Face Tan include an SPF 15 to assist with skin protection and anti-ageing.

The pureTAN Face Tan is ultra light and prevents a winter washed-out face. It contains a gentle, fast drying tan and can be worn alone or under makeup. It is non greasy and won’t clog your pores. But don’t forget to match your makeup to your new tan.

Developed for busy people who demand a rich tan now, the pureBronze Instant Tanning Foam is available in 2 shades, Dark and Light/Medium. For a more natural looking tan during winter, pureTAN recommend the use of the Light/Medium which is a moisturiser based formulation including soothing aloe vera and green tea. The non-streaky formulation conditions your skin as you tan. The ultimate winter skin life saver!

Each product will guarantee that you look and feel great year round. Survive this winter with pureTAN.

All products are available now at, MYER, Priceline, Big W and selected salons & pharmacies nationwide. Click HERE for locations.

Gradual Tan $17.95

Gradual Tan $17.95

Face Tan $19.95

Face Tan $19.95

Instant Tanning Foam $34.95

Instant Tanning Foam $34.95

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