fbpx
Menu

MEET OUR FOUNDER, DANIELLE FLETCHER

Introducing pureTAN Founder, Danielle Fletcher..

She’s the ultimate bronzed boss babe, working mother of two gorgeous kiddies, and a tanning expert! Danielle works hard behind the scenes making pureTAN everything that it is today, alongside her husband Michael.

Together they have created one of Australia’s leading tanning brands. They pride their product on being innovative and using only premium quality ingredients and spend more time than you could ever imagine perfecting the colour and texture of your favourite tans.

We recently sat down with Danielle for a Q&A to give our fans a better understanding of the brand, it’s founder, and where it all began..

When was pureTAN established and what drove you to start a tanning business?

Established in 2004, previously we ran a successful tanning salon and solarium chain throughout  Melbourne, so the transition into self-tanning and spray  tanning was a given.

What is your favourite part about owning pureTAN? Working with and meeting  amazing people and developing products that Im passionate about. I absolutely love hearing testimonials of happy customers who swear by our products.

Your greatest achievement so far? Launching the first ever One Hour Rapid lotion tan in Australia, which has gone on to become our best selling product and sold nationally in major retailers.

Your greatest challenge so far? Coordinating our international campaign shoots are always quite challenging, but with the help of our amazing PR its always a success.

What is your favourite product in the puretan range? Hands down I’m obsessed with our 30 minute Xtreme tan ! so quick , prefect for a busy working mummy.

The best piece of tanning advice you can give? Preparation is key, always choose a shade that complements your natural skin tone, and remember less is more !

On location with models Renae and Marsi, and hair guru Raymond.

Now the fast fun Q’s:

Nickname: Newtie ( my maiden name was Newton and my hubby calls me Newtie)

Favourite cocktail: Cosmopolitan!

Currently listening to: Golden – Kylie / Camila Cabello

Favourite holiday destination: I love Palm Cove in Aus, or O/S Santorini Greece

Favourite perfume: Allure, Chanel

Sweet or Savoury: Sweet !

Favourite quote: “Be a girl with a mind, a woman with attitude and a lady with class”

Self tan or salon spray:​ I love a the convenience of tanning at home so self tan

Whats next for you/pureTAN: Something tanners cant live without- watch this space !! and some very exciting projects in the overseas market.

If you have any questions for Danielle, comment below or send us an email!

GLOW ON xx

pureTAN SUMMER CAMPAIGN 17/18

pureTAN  campaign sizzles into summer 2017/2018

It’s the most exciting time of year for us. Summer is just around the corner, and we’ve got a sizzling new campaign to release.

Each year we love to adventure somewhere warm and exotic to shoot our bronzed beach babes, and this year we headed back to…. BALI!

Bali is one of our favourite places to travel for R&R by the pool or beach, and to indulge in endless massages, cheap shopping and great food. So what better place to play backdrop for our latest shoot?

Our location of choice in Bali- Mrs Sippy.

The talented photographer Johanna Blinn of @beautyonfilm shot the stunning Anastasia Bluemoloko in what are some of our favourite campaign shots ever!

Johanna capture the essence of pureTAN perfectly, with an ultra bronzed Anastasia in a relaxed, fresh, island-vibe atmosphere.

Anastasia was bronzed using our brand new Pure Bronze Xtreme 30 Minute Tan, which explains her incredible deep mediterranean glow!

And we also got to partner with two of our favourite Aussie swimwear labels for the shoot, Sunseeker and Whitesands. Both of their swimwear designs are flirty and feminine, and suit all different types of body shapes.

Checkout the rest of the images from our shoot below, and let us know what you think. We hope you love them as much as we do!

To get Anastasia’s bronzed look, you can purchase Pure Bronze Xtreme here. Or head to your local salon for an Xtreme spray tan.

GLOW ON xx

HOW TO SAVE MY SUMMER TAN

We’re 6 weeks away from Winter, which means your summer tan is surely fading. Your worst nightmare right? Ours too..

Thankfully, we’ve got great tips and the best products to keep your skin glowing year round.

Whether you’re a low maintenance tanner who likes a subtle glow, or you’re serious tanner who loves a deep tan 12 months of the year, we have you covered.

We’ll start with those of you who still have a bit of your summer tan lingering. At the moment, you only need a subtle boost to your tan to bring you back to that good good glow. We recommend replacing your regular body moisturiser with our Gradual Tanning Daily Moisturiser. It includes a tiny bit of tan so that not only are you hydrating your skin, but each day you’re building up your tan until you reach a level you’re happy with. Then you can alternate days using your regular moisturiser, with our Gradual Tan.

If you’re already feeling a bit too pale for your liking and that you need a tan, and fast, you can’t go past our 1 Hour Rapid Tan. Not only is this treasured product a beautiful rich tan, but as the name suggests it develops in just 1 hour! Seriously.. have a shower, exfoliate and wash your hair. Jump out, dry your skin and then apply your tan. By the time you dry your hair and decide on your outfit for the day/night, the tan will be fully developed and it will be time to pop your hair into a shower cap and jump into the shower to rinse your body. It’s perfect for the cooler months. No waiting around in the cold for your tan to dry. This tan develops before you’ve even had the chance to think about anything else.

Now lastly, for the less dramatic tanners. For those of you who like a subtle, natural glow and have fair skin. Our light/medium tanning foam is the perfect shade for you. It adds a touch of golden tan to your skin with our fast drying foam formula. And it’s so natural looking that no-one will suspect that you’re wearing fake tan. Apply with a mitt for an even all-over tan.

We can’t wait to see you all glowing your way through winter xx

SPRAY TAN ADVICE FOR VALENTINE’S DAY DATE

Valentine’s Day is just around the corner, and it’s time to start thinking about your tan so that you’re beautifully bronzed for date night.

Not only do spray tans make clothing look better, they also make you feel better. The added glow gives you confidence and makes you feel sexy. That’s why, we recommend getting a spray tan for Valentine’s Day.

With only 4 sleeps until your special day, it’s time to plan your spray tan.

Firstly, call your nearest salon ASAP and book yourself in. We recommend having your spray done on Sunday, so that by Tuesday (V Day) it’s all settled. By allowing yourself a day or two before your date, you’re allowing yourself time for the tan to settle into the skin and develop to your desired level of tan, but also allowing any tan “smell” to disappear and time to top up your tan if you feel you need to go darker.

Secondly, start preparing your skin for your spray tan NOW! Jump in the shower or bath, and exfoliate! By gently exfoliating your skin before getting a spray tan, you smooth out the skin and remove any dead skin cells. This will ensure your tan is streak-free and patchless, as fake tan tends to stick to dry skin which gives the blotchy look that we all want to avoid.

After you’ve showered or bathed, moisturise your skin with a nourishing moisturiser such as our coconut body creme. By keeping your skin hydrated, you prevent further dry/dead skin cells from accumulating on the skins surface. It is also important to moisturise regularly after you’ve had your spray tan too.

It’s all very simple following this advice, but the tricky part comes when it’s time to get your spray tan. Here are 5 quick tips that you MUST know when going to get your spray tan:

  1. Wear loose clothing
  2. shower, shave and exfoliate before you go
  3. do NOT apply deodorant, makeup, perfume or moisturiser. Leave your skin dry and clean
  4. remove all of your jewellery
  5. do not wear shoes and socks. Wear thongs if possible

To book in for a pureTAN spray tan for Valentine’s Day, find your nearest salon or mobile spray tanner here: https://puretan.com.au/stockists/

Have a Happy Valentine’s Day.

Glow xx

 

BENEFITS OF SPRAY TANNING

Who doesn’t love having other people do things for them? Getting a spray tan definitely has it’s benefits.

Firstly, there is the most obvious factor- that it is the safest way to tan. You keep your skin away from harmful UV rays, but get an amazing bronzed body in the process.

Anyone who regularly tans, whether it be self-tan or spray tan, will tell you that a spray tan will almost always give you an all-over, even glow. Spray tan salons are professionally trained to provide a streak free tan.

Having a spray tan is typically faster than you can apply tan to yourself, and you have a professional who can apply the tan to those hard to reach places (*wink wink- we’ve all had a boyfriend or friend tan our backs at some point!).

Having an even spray tan works to even out skin tone, hiding any blemishes including stretch marks and the dreaded cellulite.

spray tanning

Our spray tan solution is made using premium ingredients that not only tan, but nourish the skin at the same time. Our solutions include Organic macadamia and coconut oil, aloe vera, vitamin C and green tea which all aid in soothing the skin while making the tan last longer.

To find out your nearest salon using our range of spray tan solutions, contact 1300 367 717.

Glow xx

For wholesale enquiries or become one of our partner salons, visit the following link:

Apply for Wholesale Account

 

 

 

FIRST DATE SPRAY TAN

Preparing for your first date can be a daunting experience. You want to look perfect and make a lasting impression, and understandably having the perfect tan is very important. A spray tan is the answer to ensuring you’re glowing and feeling confident. Have you heard the funny saying “Thursday- the day I tan and go from a 5 to a strong 8”?

A spray tan can’t be left to the last minute. You need to plan ahead and book in at your nearest salon at least two days before your date. 1. it gives the tan time to settle in and look natural 2. it ensures any fake tan smell will be totally gone 3. it allows time to access whether you need a top-up.

Choosing the right colour tan for your skin tone is one of the most important things when it comes to spray tans. If you’re not sure, trust in your spray tan professional who will be bronzing you. Remember, they do this all day every day and they DO know best. Ou
r best piece of advice would be; don’t go too dark. Stick with a colour that is a couple of shades darker than you’re natural colour. This way, you will look natural and will avoid looking orange.

If you’re feeling like you could go a little darker than you’ve been sprayed, we recommend using our gradual tan each day to build up more of a glow, and on the night of your date add a touch of instant bronzer to key areas that you’ll be showing off such as your legs, arms or décolletage.

date night spray tanning

Our staple spray tan solutions are available in Dark and Light/Medium, however we’ve developed a beautiful Rapid Tan which is now available at salons around Australia.

Rapid Tan was created with the modern women in mind who is busy juggling a work/life balance. It develops in just 1 hour, however the longer you leave it on to develop, the darker your tan will be. You’re in total control of the depth of your tan.

To book in a pureTAN spray tan at a salon near you, check out our we site: https://puretan.com.au/stockists/

Or if you’d like to become a stockist or make a recommendation of salons suitable for pureTAN, get in touch HERE.

Glow on xx

THAT GLOW!

That glow though..

MG_8494-724x1024

In celebration of summer and lazy beach days, we partnered with Oz Beauty Expert, Bonnie, to show you how to create a flawless faux glow that will have you ready to bare all in your bright bikini.

What better beauty to showcase our PureBronze products than the gorgeous Eva from IMG.

MG_9029-815x1024

Shot on the glorious beaches of Sydney’s Eastern Suburbs by Thom Kerr, Eva was transformed into a golden goddess using our PureBronze Salon Professional Dark Spray Tan.

Adding an extra coat of deep bronze on the shoot, a light layer of our quick-drying dark Instant Tanning Foam was applied.

MG_8731-705x1024

And the secret to that ultra glossy skin? Our nourishing organic virgin coconut oil. Not only is it great for creating a natural sheen, it also helps maintain the faux glow. By applying coconut oil after every shower, your tan should last you 5-7 days.MG_8468-740x1024

MG_9002-1024x682

MG_8742-734x1024

glow

puretan spray tan

oz beauty expert

MG_9135-1024x682

For more on the shoot check it out here.

Thanks to the amazing A-team, Bonnie, Eva, Thom Kerr (photographer), Iggy (hair) and Marnie Skillings (style).

We hope you enjoy this little bit of summer tanning inspiration.

Glow x

FOAM, LOTION OR SPRAY TAN?

From dark tanning solutions to instant bronzers and moisture rich coconut body products, the pureTAN range has everything you need to get a naturally golden tan that lasts.

We hear from a lot of our customers that they can’t decide what tanning product they should use, or whether they should opt for foam, lotion or spray tan.

So here are a few notes on each option to help you decide which pureTAN product is right for you:

spray or lotion tan

  1. pureTAN Instant Tanning Foam

With two shades available (dark or light/medium) the pureTAN instant tanning foam was developed for busy people who demand a golden rich tan now!

The lightweight foam applies evenly and smoothly, and dries very quickly allowing you to quickly see any areas that may have been missed. It’s the perfect tan for beginners.

With the foam you have two options, wash after one hour for a subtle glow or leave it for longer to develop into a deeper, longer lasting golden colour. We encourage adding another layer of tan after 1hr if you’re really serious about achieving a deep tan.

The formula contains a moisturizer base which conditions your skin as you apply, as well as smell reduction technology so that you can wear with confidence.

And don’t forget to always apply using an application mitt to avoid discoloured hands!

 

  1. pureTAN Instant Tanning Lotion

The pureTAN Instant Tanning Lotion is our best selling product. It is a rich, creamy lotion that provides an even deeper tan than the foam, as well as added moisture for your skin. This is perfect for the summer months when you need to step up your tanning game!

The lotion takes a little more skill to apply, but remains a simple process. Gently massage into the skin to avoid streaks (using an application mitt of course!) and be careful not to rub against anything abrasive or come into contact with water until the tan has developed to the level that you’d like.

Don’t be scared by the initial dark colour of the lotion. It’s simply a dark ingredient that helps show you where you’ve applied the tan. Once you have a shower, the tan will look slightly lighter.

 

  1. pureTAN Spray Tan

Sometimes, it’s best to leave it to the professionals.

pureTAN professional salon solution is stocked in some of the nations best tanning salons and is made using premium and nourishing ingredients.

Spray tans are usually carried out in a salon, in which you are sprayed with a light mist until you achieve a colour that you’re satisfied with.

Professional spray tans guarantee no-streaks and no clumsy mishaps. You walk into a salon and leave 15 minutes later looking radiant.

The spray tan solution is fast drying and if maintained properly, will last longer than a self application.

There are 3 options with pureTAN spray tan solution: PureBronze Medium Golden Bronze for lighter skin tones, PureBronze Dark Bronze for olive skin tones and the latest innovation- PureBronze Rapid 1hr Tan for anyone in a rush. They’re perfect if you have a special occasion to attend, or if you don’t trust yourself applying the tan.

To find out where you can have a pureTAN spray tan near you, send an email with your location through the website form.

Glow

x

 

Designed by WDWD