tanning tips • PureTAN


Introducing this month’s Glow Girl, Johanna..

Johanna a.k.a. Beauty on Film in the instagram world, is a force to be reckoned with.

She is not only a professional beauty guru who knows how to spray tan to perfection, but she is a talented photographer who takes beautiful images that make her subjects feel confident and powerful- everything we want to feel as women!

That being said, Johanna was the ultimate Glow Girl we wanted to partner with on our most recent campaign. She “gets” the pureTAN brand in every way, so it was a no-brainer to ask her to shoot for us.

Johanna travelled to Bali and captured some of our favourite images of our tan, and continues to produce content using pureTAN on her models.


Between her busy work schedule and having a young family of her own, we managed to stop her in her tracks for a quick few minutes to give you a little personal insight into the girl we’re obsessed with following on instagram!

Here we go..

Nickname:  Hanna

Current mood: Tired after a ten hour day in Sydney shooting

How did you start your career: I started as a makeup artist and fell in love with working on photo shoots. I would take photos on my phone ‘behind the scenes’ and a few models encouraged me to pursue photography as they liked the mobile captures that I was taking, So I began experimenting in 2014 and haven’t looked back

Favourite part of your job: Making new friends and shooting in amazing locations.

And living for captures that takes my breath away.

Best kept beauty secret: Slather coconut oil everywhere. I cover my skin in it every night and will often sleep with it in my hair and wash it off in the morning. It’s great for skin tone and fading scars and stretch marks.

Tell us something most people wouldn’t know about you: That I am a mother to two of the sweetest little girls.

3 Things you can’t live without: My girls, Coffee and Paw paw cream

 Favourite holiday destination: I don’t tend to holiday in the same place twice as I like to visit new places, however I had my favourite holiday in Hoi An in Vietnam.

Bali is a second home which is always nice to visit, and I love to explore the Northern NSW coast here in Aus. It’s stunning!

Currently listening to: 90’s RnB after finding a treasure trove of cds in my garage from my teens 🙂 (Boyz II Men, Lauren Hill, Toni Braxton… list goes on)

Whats next for you: More travel and shooting with many new faces

Favourite pureTAN product: The face tan. It gives an amazing natural colour in just one use. I sleep with it on once a week.



To check out her work, head over to instagram and stalk her profile here.


















Introducing pureTAN Founder, Danielle Fletcher..

She’s the ultimate bronzed boss babe, working mother of two gorgeous kiddies, and a tanning expert! Danielle works hard behind the scenes making pureTAN everything that it is today, alongside her husband Michael.

Together they have created one of Australia’s leading tanning brands. They pride their product on being innovative and using only premium quality ingredients and spend more time than you could ever imagine perfecting the colour and texture of your favourite tans.

We recently sat down with Danielle for a Q&A to give our fans a better understanding of the brand, it’s founder, and where it all began..

When was pureTAN established and what drove you to start a tanning business?

Established in 2004, previously we ran a successful tanning salon and solarium chain throughout  Melbourne, so the transition into self-tanning and spray  tanning was a given.

What is your favourite part about owning pureTAN? Working with and meeting  amazing people and developing products that Im passionate about. I absolutely love hearing testimonials of happy customers who swear by our products.

Your greatest achievement so far? Launching the first ever One Hour Rapid lotion tan in Australia, which has gone on to become our best selling product and sold nationally in major retailers.

Your greatest challenge so far? Coordinating our international campaign shoots are always quite challenging, but with the help of our amazing PR its always a success.

What is your favourite product in the puretan range? Hands down I’m obsessed with our 30 minute Xtreme tan ! so quick , prefect for a busy working mummy.

The best piece of tanning advice you can give? Preparation is key, always choose a shade that complements your natural skin tone, and remember less is more !

On location with models Renae and Marsi, and hair guru Raymond.

Now the fast fun Q’s:

Nickname: Newtie ( my maiden name was Newton and my hubby calls me Newtie)

Favourite cocktail: Cosmopolitan!

Currently listening to: Golden – Kylie / Camila Cabello

Favourite holiday destination: I love Palm Cove in Aus, or O/S Santorini Greece

Favourite perfume: Allure, Chanel

Sweet or Savoury: Sweet !

Favourite quote: “Be a girl with a mind, a woman with attitude and a lady with class”

Self tan or salon spray:​ I love a the convenience of tanning at home so self tan

Whats next for you/pureTAN: Something tanners cant live without- watch this space !! and some very exciting projects in the overseas market.

If you have any questions for Danielle, comment below or send us an email!


Mamma Mia! The Musical with PureTAN

Mamma Mia! We’re thrilled to be a part of one of our favourite musical productions ever.

As the official tanning partner for Mamma Mia! the Musical, we’re currently touring Australia with the talented cast and crew to make sure that everyone stays glowing and golden for each performance.

Mamma Mia! is set in the Greek Island- one of our favourite holiday destinations. And one thing we know for sure, is that nothing compares to a rich Mediterranean tan.

So what to do to achieve this colour from the other side of the world you might ask? Simple, Pure Bronze Xtreme!

Our Xtreme tan develops into the deepest, darkest colour in our range within 1-4hrs.

Enough about the tan for now.. let’s talk about the show.

Mamma Mia! is jam packed with the greatest hits by ABBA. It’s a fun and fabulous show, but our favourite part has to be the ending. Not because we want it to finish (actually the complete opposite), but because the music steps up a notch and the cast embrace full-blown ABBA costumes.

We’ve never EVER been to a musical before where the entire audience is up, dancing and singing along having the greatest time ever.

We’re not biased at all. But this has to be the most fun musical we have ever seen and we highly recommend securing yourself tickets.

Mamma Mia! is currently showing in Sydney at the Capitol Theatre until May 6, and will be hitting the following major cities next:

PERTH- May 2018

MELBOURNE- July 2018

ADELAIDE- October 2018

You can purchase tickets here: http://www.mammamiathemusical.com.au/tour-info/

See all of you dancing queens there! Glow xx


Tips on wearing fake tan for your wedding day and how to prepare.

By now you’ve probably planned most details of your wedding, and it’s time to start thinking about the finer details like your faux glow.

Wearing white with a fresh spray tan is always a little daunting, so pureTAN founder and tanning guru Danielle Fletcher has put together a few tips on how to prepare for your big day and guarantee your tan is on point (without leaving brown marks on your dress!).

“As always we recommend the first step to any great tan be exfoliation. Soak in a bath or have a nice warm shower and give your body an all-over scrub using a gentle exfoliating body scrub and a mitt or brush. Removing the top layer of dead skin will ensure a smooth, streak-free tan and will stop it sticking from places on your body that tend to be dryer than others such as your knees and elbows.” says Danielle.

We’ve said it before, and we’ll say it again! Exfoliation is key!!

Besides the concerns of getting the tan on your dress, most women are also unsure of when exactly to get the tan done before the big day. Danielle recommends booking in to have your spray tan 2 days before your wedding day. “This allows the tan to fully develop and settle into the skin, any excess residue to be fully washed off, and any fake tan smell to subside. It also allows the time to have any touch-ups done to fix any imperfections should you need any.” Danielle points out here that chances of needing any touch-ups is slim, especially if you prepare your skin properly beforehand and don’t have any moisturisers or deodorants on when you go to your appointment.

As Danielle mentioned above, by allowing yourself 2 days for your tan to be completely absorbed into your skin and any residue to be washed and worn off, you’re guaranteeing that no tan should rub off on your dress!

If you’re worried about being orange or too dark, make sure the salon you’re going to uses a premium quality tan from a reputable brand (like pureTAN- wink wink*) and ask your spray tanner to only spray you a couple of shades darker than your natural skin tone.

Don’t be frightened by the initial colour immediately after the tan has been applied to your skin! This is just a coat of bronzer and will wash off to reveal your tan below. And also don’t be disappointed if you wash off your tan and you feel lighter than you expected. By allowing yourself those extra 24-48hrs before the wedding, the tan will continue to develop. And if you still feel like you need an extra little boost of tan, try a gradual tanning moisturiser.

It’s also important to note that in the days following your spray tan, keeping your skin moisturised https://masterra.com/ is super important.It not only keeps your skin glowing, but stops it from wearing off too soon.

And Danielle’s last tip for your wedding day? “Your skin will be a different colour to your usual tone, so make sure you match your makeup! Having the right coloured foundation to match the rest of your body will make your tan look more natural.”

If you have any other questions regarding the perfect wedding day tan, feel free to comment below or email us to ask Danielle herself!

GLOW ON Brides xx


Nothing screams summer like a golden glowing face, so we’re going to fill you in on our favourite makeup products that will help create the ultimate bronzed face to see you through the rest of the hot season..

First things first.. the base!

You need to create a hydrated and lightly bronzed base for your makeup and for this you NEED our face tan. It is adds a touch of subtle tan to your face, while it moisturisers your skin with yummy natural ingredients like coconut oil. It also includes an SPF 15 in it, and if you speak to any makeup or skincare pro they will tell you to start with a great sunscreen! It’s lightweight and absorbs quickly, so don’t stress about it being thick and oily like a lot of regular sunscreens.

Now onto the good stuff! Once you’ve applied our face tan as your base and let it absorb into your skin for a few minutes, apply your foundation/BB cream/tinted moisturiser. Whatever tickles your fancy! But remember to choose a shade that will blend nicely into your neck and chest, while matching the tan on the rest of your body.

Now, we have recently discovered our favourite illuminator ever and it comes in the form of Yves Saint Laurent. It’s a gorgeous “sunset” colour and is nice and creamy which makes it look more natural and dewy. Apply a small dollop on the tip of your finger and dab it from about 1cm from your hairline, along your cheekbone halfway. Then use the same technique to add along your brow bone, just under your eyebrow. And again on your cupids bow at the top of your lip. Carefully blend in by continuing to dab.

Time for some bronzer! We’re obsessed with this powder bronzer from Bobbi Brown. Lightly dust the bronzer on an angle just below your cheekbones to create a beautiful but subtle contour on your cheeks, then dust around your hairline and along your jaw bone. We also love to add a little dusting down the bridge of our nose.

By now you should be looking beautifully bronzed and glowing, so it’s time for some finishing touches!

For eyes, we’re loving this pretty eye palette from Charlotte Tilbury. They’re summery colours that will suit all eyes. Choose 2 shades, one lighter and one slightly darker. Contour the eye socket with the darker colour first, then use the lighter colour to fill in the remaining part of the eyelid.

For lips, you can’t go past a Tom Ford lippy. And this is our summer pick!

Now splash on a thick coat of your favourite mascara and you’re ready to go. This is a great day or night look. If you want to glam it up a bit more for night, you could add an eyeliner and a more bold lip. But we love this for a more natural summer evening look.

We hope you enjoyed hearing about our favourite summer makeup.

Glow On xx


pureTAN  campaign sizzles into summer 2017/2018

It’s the most exciting time of year for us. Summer is just around the corner, and we’ve got a sizzling new campaign to release.

Each year we love to adventure somewhere warm and exotic to shoot our bronzed beach babes, and this year we headed back to…. BALI!

Bali is one of our favourite places to travel for R&R by the pool or beach, and to indulge in endless massages, cheap shopping and great food. So what better place to play backdrop for our latest shoot?

Our location of choice in Bali- Mrs Sippy.

The talented photographer Johanna Blinn of @beautyonfilm shot the stunning Anastasia Bluemoloko in what are some of our favourite campaign shots ever!

Johanna capture the essence of pureTAN perfectly, with an ultra bronzed Anastasia in a relaxed, fresh, island-vibe atmosphere.

Anastasia was bronzed using our brand new Pure Bronze Xtreme 30 Minute Tan, which explains her incredible deep mediterranean glow!

And we also got to partner with two of our favourite Aussie swimwear labels for the shoot, Sunseeker and Whitesands. Both of their swimwear designs are flirty and feminine, and suit all different types of body shapes.

Checkout the rest of the images from our shoot below, and let us know what you think. We hope you love them as much as we do!

To get Anastasia’s bronzed look, you can purchase Pure Bronze Xtreme here. Or head to your local salon for an Xtreme spray tan.



Spring racing season is upon us, and our favourite part about racing season is the fashion!

It’s no lie that having a great tan makes everything look better on, so we’ve chosen our favourite dresses from our favourite Aussie designers that will look amazing with your pureTAN glow.

It’s not too late to plan your racing outfit, order your tan from our website, or book in your spray tan.

Here is our Spring Racing edit to get you inspired:

This Thurley red Flamenco Dress is fun and flirty with incredible detailing. The bright colour, combined with your killer tan will make you look like a Spanish goddess.

This pretty pink dress is a standout for us this season. It’s truly unique shape and design is sexy, yet super girly. And you can’t go wrong with pastels and a tan!

We don’t even need to tell you this one.. but if you want to look even darker, wear white! This simple elegant dress from C/MEO has the perfect amount of subtle detailing, and is light and airy to keep you comfortable at the races. A great summer wardrobe staple!


Another beautiful pastel dress we’re swooning over at the moment! This Shona Joy beauty is sophisticated , with the perfect amount of frill. This shape is flattering for most body shapes, and the colour is the perfect shade of blue for us.

Sexy doesn’t always have to mean short hemlines and low necklines. This Showpo number is sophisticated, but adds a touch of sexy with a cutout back and figure hugging shape. And did we mention how amazingly priced it is? Just $89.95! Showpo is our favourite place to shop for beautiful dresses on a budget.

Now it’s time to get shopping ladies! The races won’t wait..

Ready, set, glow xx


It’s the golden question.. how to remove fake tan?

And it’s one thing that new users of fake tan fear.

While you may have applied to perfect even tan, it doesn’t always come off the same way. Tan can tend to stick to particular areas, and wear off on other areas faster. It might not look pretty while it’s wearing off, but it sure is easy to get rid of it you do it the right way!

Exfoliating prior to tan application, and moisturising regularly while you have the tan on, both help immensely with the even-ness of a tan.

But inevitably there will come a time when you need to get rid of the remnants of the tan to prepare your skin for another application.

The easiest way to remove fake tan is by using a great exfoliating body scrub, and an exfoliating mitt, either in the shower or in the bath.

Baths are great as they allow your skin to soak and soften, which in turn makes the removal slightly easier.

But we understand that not everyone has the time to sit and soak, or even has a bath tub at all! So a shower is a great alternative. Once in the shower, ensure your entire body has been covered in water for at least a couple of minutes.

Then apply a generous amount of a gently exfoliating scrub to your hand, or for optimum results to a mitt. Scrub in small circular motions on your body, starting from your feet and work your way up your body.

You may need to scrub a little more rigorously on areas that tan tends to stick to such as your toes, knees and elbows.

We have a fab coconut body scrub which is made using organic coconut oil that nourishes and hydrates, and ground coconut shell to exfoliate away the dead skin and tan.

It may take two showers or baths to completely remove all evidence of your tan, and it is better to do it over two sessions than to damage your skin by scrubbing too hard in one go.

If you have any questions or need tanning advice, send us an email and our tanning guru Danielle, and pureTAN founder, will be on call to help.





We’ve put together our top 5 tips for winter tanning, to make you feel better.

Yes it’s winter. Yes it’s freezing. Yes we’re all rugged up. But none of these are excuses for not looking and feeling your best.

Adding a touch of bronze throughout winter, makes the drabbest of days feel a whole lot better.

While we watch friends and family travelling throughout Europe on instagram and see their tans get darker, don’t miss out on getting your own glow on at home.

winter tan

Here are 5 quick tips to help you stay bronzed and beautiful throughout winter:

  1. Exfoliate regularly using an exfoliating mitt and a beautiful body scrub. We tend to get a build up of dry skin throughout winter, especially in areas such as elbows and knees.
  2. Moisturise your skin with a rich body creme after every shower. Don’t neglect your skin just because you think people won’t see it. Skin hydration is key to anti-aging and also makes a faux glow last longer.
  3. Choose a shade of fake tan that is a shade lighter than what you would use during summer. This helps make the tan look more natural.
  4. Use a lightweight face tan a couple of times a week to keep your face looking fresh and vibrant. This also makes your tan look more natural, by having your face match your body.
  5. Using a gradual tanning moisturiser is an all-round fantastic beauty product for winter. It includes a rich moisturiser and a subtle tan. It can be applied each day in place of your regular moisturiser and helps to build a subtle glow rather than an intense fake tan. It also won’t leave any streaks so you can get dressed immediately after. No waiting for a tan to develop in the freezing cold required!



Preparing for your first date can be a daunting experience. You want to look perfect and make a lasting impression, and understandably having the perfect tan is very important. A spray tan is the answer to ensuring you’re glowing and feeling confident. Have you heard the funny saying “Thursday- the day I tan and go from a 5 to a strong 8”?

A spray tan can’t be left to the last minute. You need to plan ahead and book in at your nearest salon at least two days before your date. 1. it gives the tan time to settle in and look natural 2. it ensures any fake tan smell will be totally gone 3. it allows time to access whether you need a top-up.

Choosing the right colour tan for your skin tone is one of the most important things when it comes to spray tans. If you’re not sure, trust in your spray tan professional who will be bronzing you. Remember, they do this all day every day and they DO know best. Ou
r best piece of advice would be; don’t go too dark. Stick with a colour that is a couple of shades darker than you’re natural colour. This way, you will look natural and will avoid looking orange.

If you’re feeling like you could go a little darker than you’ve been sprayed, we recommend using our gradual tan each day to build up more of a glow, and on the night of your date add a touch of instant bronzer to key areas that you’ll be showing off such as your legs, arms or décolletage.

date night spray tanning

Our staple spray tan solutions are available in Dark and Light/Medium, however we’ve developed a beautiful Rapid Tan which is now available at salons around Australia.

Rapid Tan was created with the modern women in mind who is busy juggling a work/life balance. It develops in just 1 hour, however the longer you leave it on to develop, the darker your tan will be. You’re in total control of the depth of your tan.

To book in a pureTAN spray tan at a salon near you, check out our we site: https://puretan.com.au/stockists/

Or if you’d like to become a stockist or make a recommendation of salons suitable for pureTAN, get in touch HERE.

Glow on xx

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